"Women's community" was the most visited and fastest growing Internet category.
43% of women have visited a video site like YouTube, up from 27% last year.
When viewing video online, women prefer news clips, movie previews and music videos.
54% of women shop online.
43 million moms are on the Web daily. They spend an average of 85 minutes online.
50% of women consult the Web more than their doctor for health-care information.
59% of the women who participated in online dating lied about their weight...by an average of 10 pounds.
from AdvertisingAge
Tuesday, February 12, 2008
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7 comments:
Al of them...except the online dating. I can lie about my weight to my husband, in person.
I have visited YouTube, but I have to say, I rarely enjoy it. In fact, I actually delete many of the links that have been sent to me recently from there. And I don't lie about my weight - I just never speak it or write it or even allude to it in number form. Ever.
85 minutes! That's it! Just kidding that probably is about average.
I visit YouTube but only if there is a particular music video or a NY Giants video that I am looking for. It's like when I shop - I have a specific purpose and that's it. I know in that aspect I am not a typical female.
I do shop online and also access the internet - but mainly for blog reading and MIA stuff.
I fit in the 50% who refer to online medical advice instead of doctors. I hate going and haven't since I don't remember. The rest isn't really me. I am not web savy enough to do any real harm.
Yup. Cancel out the dating and you just covered my life story in the past year.
"When viewing video online, women prefer news clips, movie previews and music videos"
That is definitely me! I also really enjoy YouTube.
These stats are very interesting.
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